The Tipping Point: How Little Things Can Make a Big Difference
July 29th, 2009
The Tipping Point offers a unique view of the hows and whys of a viral campaign- the word of mouth epidemic that completely sidesteps years of capital wasted on traditional channels of advertising and creates a quickening that results in what we love to call “over-night successes”.
Does the book give you a step by step walk through of how to become an overnight success? No. But it does give you enough background and case studies to fully understand the movement of the epidemic and a nice view of the key players/elements in creating your own.
The book requires some patience to get through. It must be read slowly and the information taken in one piece at a time. It is highly recommended to people who are interested in case studies and the psychology behind marketing and business leadership.
Categories: books | Tags: motivational, paperback | No Comments
